Soft Baits

Featuring a shad-like tail, when retrieved it kicks in "Rhythm". With a nice wobbling action, the Rhythm Wave can be rigged weightless, with a swim...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The mos...

Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrat...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

The TRD possesses the ideal finesse profile in a ready-to-fish package. A softer ElaZtech formulation and custom salt content allow the TRD to exhi...

Recommended use: 1/32 oz jig head and 1" cigar bobber.

Angler's arsenal thanks to our Legendary Keitech Swimming motionThese versatile swim baits come in seven sizes to match any fishing conditions. Kei...

Angler's arsenal thanks to our Legendary Keitech Swimming motionThese versatile swim baits come in seven sizes to match any fishing conditions. Kei...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different typ...

It's buoyant ElaZtech® makeup and thin, round tentacles cause the bait to stand up and come to life at rest, and its salted, super-soft, and dimple...

Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fis...

Use the Saucy Swimmer on a light weighted hook for shallow fish or rig it on a jig head for suspending deep fish. Sauce up a vibrating jig to ampli...

Mimicking both a worm and crawfish ribbed bodies, combined with the finesse action embedded lifelike hair, it's buoyant construction brings it to l...

Great when rigged on a jig head or back of a ballhead, its claws slow the descent with a parachuting effect, fluttering even at slow speeds. When a...

Largemouth, spots, and especially smallmouth love these baits. Floating, scented, super stretchy, and long-lasting. You’ll go through a lot of fish...

The Bronzeye Frog 60 was designed by MLF Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner version of its big brot...

One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches ...

That makes the Strike King® Coffee Fat Tube a natural choice when the fish need a wake-up call. Flavorful as ever, the Fat Tube has a shorter lengt...

Smaller than a standard jerkbait, the 3X Z-Too also floats higher, is more flexible (translation: it has a killer shimmy), and is far more durable....

This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish....