Baits

DR.MINNOW FLOATING is a Floating Version of a classic hardbait with a long reputation for taking all manner of gamefish especially trout. With a th...

Featuring a shad-like tail, when retrieved it kicks in "Rhythm". With a nice wobbling action, the Rhythm Wave can be rigged weightless, with a swim...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The mos...

Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin, pancake-like tail pumps out frantic vibrat...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

It’s small enough for panfish to eat it and still big enough to entice those big fish into biting an easy meal. Less invasive, yet just as effectiv...

Casts like a bullet for long accurate casts. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fi...

Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and...

A proprietary weight transfer system in the Strike King KVD Jerkbait increases your castability for that smooth, long cast. Fish at a depth of thre...

Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so m...

The TRD possesses the ideal finesse profile in a ready-to-fish package. A softer ElaZtech formulation and custom salt content allow the TRD to exhi...

Designed to the exact specifications of angling legend Kevin VanDam. The squarebill design and unique hunting action will constantly wander with er...

Recommended use: 1/32 oz jig head and 1" cigar bobber.

The Heddon Baby TORPEDO® is a proven topwater bait that smallmouth and largemouth bass can’t resist. Its single prop spins and spits water. The Bab...

Angler's arsenal thanks to our Legendary Keitech Swimming motionThese versatile swim baits come in seven sizes to match any fishing conditions. Kei...

Angler's arsenal thanks to our Legendary Keitech Swimming motionThese versatile swim baits come in seven sizes to match any fishing conditions. Kei...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perf...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkl...

These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different typ...

It's buoyant ElaZtech® makeup and thin, round tentacles cause the bait to stand up and come to life at rest, and its salted, super-soft, and dimple...